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ABOUT US
A regional platform dedicated to elevating wellness, hospitality, and spa excellence across the
Adriatic & Balkan region.
Vision
To unite and strengthen the wellness industry across the Adriatic & Balkan region through collaboration, education, innovation, and shared standards — positioning Southeast Europe as a globally recognized wellness destination.
Mission
To empower hotels, spas, wellness professionals, brands, and industry partners through knowledge, networking, visibility, and regional cooperation.
Vision
To create a stronger, more connected wellness ecosystem that supports professional development, improves service quality, and elevates the overall guest experience.
Values
Integrity, collaboration, sustainability, education, innovation, and excellence are at the core of everything we do.
Alena Stavnjak
Corporate Director of Spa & Retail
Starwood Hotels
Our
team
Dedication. Expertise. Passion
United by a commitment to excellence, innovation, and community, our board members bring together diverse expertise—from spa leadership and wellness education to brand strategy and tourism development—to guide the association and support the growth of the wellness industry across Southeastern Europe.
Darko Vasić
Regional Director of Spa & Wellness EMEA
Karisma Hotels & Resorts
Join the Regional Wellness Movement
Be part of a growing platform created to connect, support, and elevate the wellness industry across the Adriatic & Balkan region.
Industry
Leadership
