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ABOUT US
A regional platform dedicated to elevating wellness, hospitality, and spa excellence across the Adriatic & Balkan region.
Vision
To unite and strengthen the wellness industry across the Adriatic & Balkan region through collaboration, education, innovation, and shared standards — positioning Southeast Europe as a globally recognized wellness destination.
Mission
To empower hotels, spas, wellness professionals, brands, and industry partners through knowledge, networking, visibility, and regional cooperation.
Purpose
To build a connected ecosystem that accelerates the growth of wellness tourism, hospitality, and preventative wellbeing across the region.
Values
Integrity, collaboration, sustainability, education, innovation, and excellence are at the core of everything we do.
Alena Stavnjak
Corporate Director of Spa & Retail
Starwood Hotels
Our
team
Dedication. Expertise. Passion
United by a commitment to excellence, innovation, and community, our board members bring together diverse expertise—from spa leadership and wellness education to brand strategy and tourism development—to guide the association and support the growth of the wellness industry across Southeastern Europe.
Darko Vasić
Regional Director of Spa & Wellness EMEA
Karisma Hotels & Resorts
ABWA connects organizations, professionals, and businesses that are shaping the future of wellness across the Adriatic & Balkan region.
Who We Bring Together.
Hotels & Resorts
Luxury, lifestyle, urban, resort, and wellness-focused hospitality brands.
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Spa & Wellness Operators
Independent spas, hotel spas, wellness centers, and spa management companies.
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Medical Wellness & Longevity Centers
Organizations focused on preventative health, recovery, longevity, and integrative wellbeing.
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Fitness, Recovery & Performance Brands
Fitness operators, recovery concepts, sports performance, and wellbeing technologies.
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Beauty & Aesthetics Companies
Skincare, beauty, aesthetic medicine, and innovative wellness brands.
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Tourism Organizations & Destinations
Tourism boards, destination management organizations, and regional development initiatives.
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Educational Institutions
Universities, hospitality schools, academies, and professional training providers.
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Investors, Developers & Owners
Hospitality investors, developers, asset owners, and real estate projects integrating wellness.
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Industry Consultants & Strategic Partners
Consultants, advisors, suppliers, technology providers, and industry experts.
Industry
Leadership
ABWA unites countries connected through geography, culture, tourism, and the shared future of the wellness economy across Southeastern Europe.
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Join the Regional Wellness Movement
Be part of a growing platform created to connect, support, and elevate the wellness industry across the Adriatic & Balkan region.